How Website Content Helped this Business Score Clients

Zoie Hoffman of Hoffman Tutoring Group came to me during a website redesign to create clear and compelling content that spoke directly to her ideal client. Working with Zoie was a joy, and I’m so happy that my work has led to additional leads and clients for her amazing business.

Zoie offered her expert opinion on how to best use your website scrub package!

Things I Look Up When I'm Editing - Volume II

What do you think of when you think of editors? Do you think I spend all my time reading grammar articles? Worse yet, do you think all editing does is nitpick grammar?

Editing includes so much more than basic grammar. Editing looks at readability, accuracy, and engagement. I also spend a lot more time looking up random things for context than I do reviewing the many ways a comma can be used. My grammar game is strong, but my knowledge of the first parachute jump is not.

Talking in Elevators

Looking for a step-by-step way to create an elevator pitch you can use across all your web content? This article includes suggestions and a free PDF created by an editor who specializes in web content.

Celebrate National Talk In An Elevator Day by creating your best elevator pitch!

Things I Look Up When I'm Editing - Volume I

When you think of an editor, what do you think of? Do you imagine I work at a desk, surrounded by style guides and hardback grammar books? Do you imagine that I spend my time highlighting books that fall under the category of Literature, with a capital L? Do you imagine I scroll through my Facebook feed gleefully pointing out all the grammatical errors in every post? Do you imagine when I'm editing I spend my time looking up the intricacies of comma usage and vertical lists?

More importantly, do alligators hibernate?

Why the Observer's Table?

My business name is a promise to you. I promise to respect the vulnerability of the act of writing (don't underestimate how scary it is to launch a website; it might be business, but it still feels personal). And I promise a conversation, and not just a red markup.